In the News

Why did our Medicare plan client thank us for 1000 less leads?

Measuring success is all in the numbers—but only the right numbers. Despite what some marketers may say, generating more leads is not the primary goal of your advertising.

It’s not the number of leads you should count; it’s only the number of qualified leads that count.  

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A key metric for Medicare marketing success is down for the count.

You test and test. You track and measure. You know your Response Rates, and your Cost per Response.

But in the final analysis, how's your Cost per Acquisition (CPA) looking?

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