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What's your key metric for advertising success?

When it comes to Health Plan Marketing and Advertising, many executives covet high Response Rates (RR) and Click-Through Rates (CTR), with low Cost-Per-Click (CPC) and Cost-Per-Response (CPR) to measure advertising success.

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Marketing to Seniors

Our eyes aren’t what they used to be. As we age our eyes begin to change. While a range of health concerns can contribute to the loss of acuity such as smoking and diabetes the biggest contributor is age. Pupils become noticeably smaller and corneas begin to yellow and darken. 50+ year-old eyes are more susceptible to cataracts and fields of vision can shrink by as much as 30%.

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Predictive Modeling & Analytics

What is the Best Remedy for You?
Predictive Modeling is a highly sophisticated tool for improving response rates, prospect conversion and member retention efforts.